Table of Contents
Prologue ... A Fable
Part 1: Is Your Company Equipped for Value Acceleration?
1: The Foundation of Value Acceleration
2: The Missing Element
3: Why You Need It
Part 2: Equipping Your Company for Value Acceleration
4: Could You "Manufacture" Customers?
5: Yes You Can
Part 3: How to Manage Your Company for Value Acceleration
6: Managing Your Customer Manufacturing Process
7: Bottlenecks to Increased Value Acceleration
8: How to Discover Your Bottlenecks
9: Eliminating Wasted Effort
10: Getting Better Every Day
Part 4: Putting the Pieces Together
11: Breakthrough Thinking in Sales
12: Getting Products/Services to Market ... Successfully
13: Where Are You on Your Value Acceleration Journey?
14: A Marketing Maturity Model (new in the 2012 paperback and Kindle editions)